About NVD

The Founders

Kristel Chiara, fashion designer and stylist, and Joanie Rémillard, artist and entrepreneur, found the best excuse to spend their days together: to create a brand that reflects their friendship and convictions. On these scarves, they discovered the ideal canvas to unleash their creativity. Together, they celebrate boldness, originality, and difference, redefining luxury with a raw, vibrant, and uncompromising approach.


Embrace color, assert your style, and live without limits.

Not Very Demure Head Scarves

At Not Very Demure, our scarves are not just accessories – they are bold statements, created to bring luxury and color into your life and wardrobe. Far more than simple silk squares, they are designed for those who dare to shake up the norms! Bold and vibrant, they are for those unafraid to take up space, challenge conventions, and laugh at the rules. Embrace and explore their versatility with 101 ways to wear and use them. They make the perfect gift to give and a cherished keepsake. At NVD, we don’t have a stick up our backs – and we invite everyone to let loose.